Get your hotel cited by ChatGPT, Gemini, Perplexity & Google AI Overviews.
A traveler opens ChatGPT and types "where should I stay in [your town] for a romantic weekend?" The model answers with three hotels. Is yours one of them? For most independent hotels, the honest answer is: nobody knows, and nobody's checking.
This is the new search front door, and it works differently. Answer engines don't rank ten blue links — they synthesize one answer from the sources they can read, parse and trust. Optimizing for that is a distinct discipline (AEO/GEO), and almost no one is doing it specifically for hotels yet. That gap is the single biggest opportunity on this page.
The work, specifically.
AI visibility audit
We prompt-test your hotel across ChatGPT, Gemini, Perplexity and Google AI Overviews and document — with screenshots — exactly what they say about you today, and where you're being left out.
Entity & knowledge-graph work
Making your hotel a clearly-defined entity the models trust: consistent NAP, Wikidata/knowledge panel signals, structured facts about your property, amenities and location.
Quotable content & FAQ structures
Detailed, sourced, well-structured answers to the questions travelers actually ask — written so an LLM can lift them cleanly and cite you as the source.
Schema + llms.txt + citations
The technical layer: rich JSON-LD, an llms.txt file, and the off-site citations and mentions that teach AI engines you're the authority for your property and your area.
Monthly re-testing
AI answers drift. We re-run the prompt tests every month so you can see your visibility improving over time — measurable, not hand-wavy.
Pricing: $3,500 sprint — one-time AEO/GEO sprint, or an ongoing program inside Growth & Authority retainers. See full pricing →
Straight answers.
Is AEO/GEO real or just hype? ＋
It's early, but the demand signal is unambiguous: terms like "answer engine optimization" and "generative engine optimization" went from near-zero to thousands of searches a month, and a meaningful slice of travel research has already moved into AI assistants. We treat it as a head-start opportunity, not a guarantee — and we measure it honestly so you can see what's working.
How do you measure AI visibility? ＋
We maintain a fixed set of real traveler prompts for your market and run them monthly across the major assistants, logging whether you're mentioned, how, and against which competitors. You get a simple before/after view of your share of AI answers.
Does this replace regular SEO? ＋
No — it compounds with it. A lot of what makes you quotable to AI (clean schema, strong entity signals, genuinely useful content, good reviews) also helps you rank in classic search. We run them together.
Let's go find out why the OTAs are outranking you for your own name.
20 free minutes. We'll look at your hotel live, show you where you're invisible — on Google and in the AI answers — and tell you straight whether we can help.
No lock-in · No 12-month handcuffs · You talk to the strategist