When someone nearby searches "hotels near me" or "[your town] hotels", Google shows a map with three pinned results before anything else. Those three pins get the clicks. Your Google Business Profile — not your website — decides whether you're one of them.
Most independent hotels treat GBP as a set-and-forget afterthought: wrong categories, stale photos, unanswered questions, zero posts. Meanwhile the property across the street is quietly running it like a marketing channel. It is one.
The work, specifically.
Full GBP optimization
Categories, attributes, descriptions, the booking link, and photo strategy — every field tuned to win the local pack for the searches that matter.
Map-pack ranking work
Reviews velocity, local relevance signals, citations and proximity tactics that move you into those top three pins.
Google Posts & Q&A system
A lightweight weekly cadence (about 15 minutes) that keeps your profile active, seeds the questions travelers ask, and answers them on your terms.
Citations & NAP consistency
Cleaning up the inconsistent name/address/phone data scattered across the web that quietly suppresses your local rankings.
Pricing: $750 — one-time GBP Overhaul, or maintained monthly inside any retainer. See full pricing →
Straight answers.
We already have a Google Business Profile — isn't that enough? ＋
Having one is table stakes; optimizing it is where the bookings are. The difference between a claimed-but-neglected profile and a fully-worked one is often the difference between page-two invisibility and a top-three map pin.
How important are reviews for local ranking? ＋
Very. Review count, rating, velocity and your responses are among the strongest local-pack signals — and they double as AI-visibility fuel. We build a steady, non-annoying system for earning them. (More in our Content & Reputation service.)
Let's go find out why the OTAs are outranking you for your own name.
20 free minutes. We'll look at your hotel live, show you where you're invisible — on Google and in the AI answers — and tell you straight whether we can help.
No lock-in · No 12-month handcuffs · You talk to the strategist