Search your hotel's name right now. There's a good chance Booking.com, Expedia and Tripadvisor occupy the page above (or around) your own site — and every click they steal is a click you'll pay commission to recover.
Then there's everything beyond your name: "boutique hotel in [your town]", "hotels near [the thing your guests visit]", "[your town] hotel with a pool". That's where new guests who've never heard of you are deciding where to stay. If you're not there, the OTAs and the chains are.
The work, specifically.
Technical foundation
Crawlability, indexation, Core Web Vitals, site architecture and the room/rate page structure that search engines actually reward. We fix the plumbing before we decorate.
On-page & keyword strategy
Mapped to real hotelier-intent demand we pull from live data — titles, headings, internal linking, and pages built for the searches that fill rooms.
Brand SERP defense
We make sure that when someone Googles your hotel by name, your site, your booking link, your photos and your reviews own that page — not the OTAs.
Schema & structured data
Hotel, Room, FAQ, Review and LocalBusiness JSON-LD so both Google and the AI engines understand exactly what you are. (This overlaps with our AEO/GEO work — see below.)
Pricing: From $2,500 — one-time Hotel SEO + AEO Audit, or folded into a monthly retainer. See full pricing →
Straight answers.
How long until I see results from hotel SEO? ＋
Technical and brand-SERP wins can land in weeks. Competitive non-brand rankings ("hotels in [city]") are a 3–6 month build. We tell you honestly which bucket each goal falls in, and we report on leading indicators the whole way so you're never guessing.
Do I need to rebuild my website? ＋
Usually no. Most independent hotels are leaving rankings on the table with the site they already have — bad architecture, thin pages, missing schema, a slow booking path. We fix what you have first and only recommend a rebuild when the platform itself is the ceiling.
Can you work with my booking engine / PMS? ＋
Yes. We work around SynXis, Cloudbeds, Mews, Little Hotelier and most major engines. The booking widget rarely needs to change — we optimize everything that surrounds it.
Let's go find out why the OTAs are outranking you for your own name.
20 free minutes. We'll look at your hotel live, show you where you're invisible — on Google and in the AI answers — and tell you straight whether we can help.
No lock-in · No 12-month handcuffs · You talk to the strategist